As Baby Boomers Begin to Age in the USA, Bowls Begin to Blossom

As more and more baby boomers start to hit retirement age, with 2006 being the year to see the first of the Boomers to hit the age of 60, the U.S. Lawn Bowls Association is starting to see a golden opportunity with those entering their golden years. Now is the time, says USLBA, for lawn bowls to be promoted throughout the United States! And now more than ever!

The USLBA realizes that not only are the Boomers the largest group ever to hit retirement within just a few years of each other, 76 million in fact, they are also the wealthiest group of people to ever hit retirement age. These are people who did not struggle to feed their families during the Great Depression, nor were the majority of them toiling in fields to make ends meet. These were people with opportunity, a group who grew up with more growth and development than perhaps any other generation before them. And because of that, now when they’re becoming retirees, they have more money than retirees have had before, and they have a lot more time.

So of course the USLBA sees now as the perfect time to start promoting lawn bowls and making it even more accessible across the United States than ever before! To do that, they association has now started looking for sponsors to invest in the marketing necessary to get the word out and promote to the Boomers the USLBA is looking to market to. Those interested in becoming a sponsor can fill out an application on the 8List, PostYourRFP, and AribaDiscovery websites.

But don’t start thinking that USLBA has just now started to ramp up their involvement in lawn bowls. They actually host 95 clubs across the country and they host huge tournaments such as the U.S. National Championships, the U.S. Open, the M.A.P. International Challenge, and the North American Challenge. Still, USLBA realizes that lawn bowling has a long way to go in a country where football and baseball reign supreme. And so the push for sponsors to start getting the many, many Baby Boomers involved.